Neutral Haus principal Todd van der Kruik is an award-winning designer with a unique blend of artistic vision and manufacturing aptitude. With a BA in Studio Art from the University of California and over 20 years in the flooring industry, Todd has held pivotal roles, including VP of Global Design for Milliken Floorcovering, VP of Design for Bentley Mills, and Director of Innovation for Antron.

His innovative approach has garnered prestigious awards and recognition from industry leaders and publications such as ID (International Design), Interior Design Magazine, Metropolis Magazine, and Graphic Design USA. 

Notably, Todd has been honored as a Product Design leader by the Interior Design HIP Awards, recognizing his significant contributions to the industry. His award-winning showroom designs further highlight his ability to create compelling brand environments, offering a holistic approach to product storytelling.

Driven by a passion for creativity and manufacturing excellence, He identifies market trends within the brand's context, influencing decisions from corporate acquisitions to style introductions. He believes that creativity, when used strategically, drives profit and productivity, changing how others see the brand and how the brand perceives itself. Todd continues to push the boundaries of design, leaving a lasting impact on flooring innovation.